Personal Help for your Tasmanian Business

GALLERIE SeventyOne

By Shasta Stevic

I rented one of the studio spaces in May to work on a curatorial project. On my first day, the building manager agreed I could do a pop-up exhibition in June. The response from the artists was great, so I decided to rent the whole gallery space and run a gallery. It all happened so quickly - it was like running before walking!

I had never run a gallery and needed advice on social media, digital marketing and a website. I found Digital Solutions online, met with Rob, and learned that he had operated a gallery. It was really good connecting with Rob, as he understood my needs and had great ideas for my website and maximising online presence.

Rob also helped me to develop relationships with artists. He contacted other artists who had used the Digital Solutions program and they exhibited their works here. Rob’s support has been amazing.

Since June, I have featured over 100 Tasmanian emerging artists, with 2-week exhibitions and a quick turn-around time in between. Social media and mailchimp keeps my business connected and growing. I also rent out studios in the building and hire out the gallery and basement for events. I have a business partner joining me soon to help with the workload, and my next big plan is to have an online shop for the artists.

Stelavino Guided Wine Tours

By Steliano Cusimani

Working with Rob I really wanted to look at how my business was going in the digital space. I’d started to use social media and was getting engagement. I had a clear story to tell, yet with 45 years experience, in some ways, the story was too big. There was a lot of ground to cover but I needed to bring it into focus.

Through a series of 1:1 in person sessions we began by collecting together all the stories I had to tell and we then moved onto bringing that into focus in a way that would translate into my online presence.

While I was enjoying social media it soon became clear that I needed to bring the same level of spontaneity and energy to the website. To keep the momentum going I also needed to learn how to manage a lot of the updating myself.

Through this process the key changes were that it was time for a new website that I could more easily manage myself and the understanding of the importance of managing my digital media.